Capturing the spirit of Gareth Pugh's surreal presentations and turning them into wearable, rack ready pieces seems an almost intractable problem. But his team is showing themselves capable of doing it, because with every season we see more of Pugh's looks being translated to retail. Seven has a the latest from his Fall 2008 collection and the funny thing is they probably don't even rank in the top 3 most audacious lines currently at Seven (see their Bernhard Willhelm or Romain Kremer looks for example). Which isn't to say they aren't kind of awesome, because they are.
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[Source: Jargol Blog]
